Norton Makes Grand Comeback Under TVS Banner At EICMA 2025
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Norton Makes Grand Comeback Under TVS Banner At EICMA 2025
Norton Makes Grand Comeback Under TVS Banner At EICMA 2025 Dive into the electrifying resurgence of Norton Motorcycles, the iconic British legend revived by India's TVS Motor Company! Since acquiring the 126-year heritage brand in 2020 for ₹153 crore, TVS has poured over £200 million (₹2,000 crore) into a bold revival strategy ...
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Norton Motorcycles joins the ever-growing middleweight ADV bandwagon with the Atlas and the more road-focused Atlas GT. Both of them are powered by the same 585cc inline-twin engine that gets a 270 degree firing order so we can expect a nice background score while covering the distance on the new Atlas. Other details include Kayaba Suspension, Bybre brakes, 6 axis IMU, Cornering ABS and Cornering traction control. Not to forget, an 8-inch touch screen as well! What do you think about the Atlas?
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