For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Darden Restaurants’ strategy is centered around cost efficiency, data-driven decision-making, and elevating the employee experience, which help create a unique dining experience that uplifts the brand ...

We’ve all heard of happy hours and “buy-one-get-one-free” sales. But if you’re looking to run a promotion that truly gets customers excited, it needs to be memorable. Maybe it’s memorable because the ...

The Los Angeles Lakers today announced recognitions, game promotions and fan giveaways for the upcoming 2025-26 Lakers season, presented by Toyota. This year marks the Lakers’ 78th season of ...

This collaboration marks the third time a Netflix live sporting event of this scale will be distributed across the commercial marketplace following last November’s record-setting Jake Paul vs. Mike ...

Restaurant brands were quick to jump on the Travis Kelce-Taylor Swift engagement announcement Tuesday with promotional tie-ins ranging from pizzas to onion rings. While the Instagram announcement by ...

Tourism promotion is one of the most challenging aspects of the global travel industry especially in the 21st century, given how everyone is connected to a constant barrage of information whose ...

Research & Marketing Strategies Inc. announced multiple promotions within the company. Michael Brant has been promoted to consumer assessment of healthcare providers and systems operations director.

What would you do if your boss offered you a promotion a few months ago, said it would happen by June, but has gone cold on the topic over the last month? Also, now they are acting as if the ...

With airlines seemingly hell bent on making frequent flyer schemes less and less rewarding of customers’ loyalty, one airline has bucked the trend. When Air France/KLM bought a share in SAS, the ...

FEASTERVILLE, Pa.--(BUSINESS WIRE)--Joe Hand Promotions, the global leader in live sports viewing for the commercial market, which includes bars, restaurants, and casinos, and All Elite Wrestling (AEW ...

In the corporate world, climbing the ladder has traditionally been seen as the ultimate goal. However, a growing number of young professionals are rejecting promotions in favor of work-life balance ...