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At the 1996 Atlanta Olympics, Reebok paid $50 million dollars for official sponsorship, but Nike's ambush marketing and ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging. Read Full Article » ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...