In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger ...

If your content can live only on your channel, it’s not good enough. You need your content to be able to live anywhere. It needs to be able to be shared, memed, debated, and embraced. Once you’ve done ...

The partnership between LSU and Nike will be extended through 2036, in addition to the launch of the apparel brand's new NIL ...

There's no requirement to have a buzzy, PR-filled product launch. Sometimes, a quieter approach can ultimately have the ...

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics  announced on Thursda ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec with NIQ, Nielsen, Quotient and Ipso, ...

Nike (NKE) is extending its five-decade partnership with Louisiana State University (LSU) sports, outfitting the college’s ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...