NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

For most people, the car-buying experience is a mix of excitement, nerves, and stress. If you're buying a used car, you might be extra cautious because there's more of a risk involved. After all, ...

Buying a car — whether it's new or used — is a major investment. When you buy new, a warranty usually helps take away some of the fear and uncertainty. There are still things to be cautious about, but ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data much ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

Buying a used car can be a scary proposition. To paraphrase what Forrest Gump’s mom said about chocolates, you never know what you’re gonna get. One tool commonly used by buyers and sellers is a ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...

Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade ...