Toyota's CEO went full MAGA during a red, white and blue NASCAR event in Japan over the weekend, ahead of a major announcement to increase investment in U.S. manufacturing. Akio Toyoda was spotted at ...

Remember when Elon Musk was the only automotive CEO pandering to President Donald Trump? Well, those days are over. Toyota's CEO, Akio Toyoda, hosted an aggressively MAGA NASCAR-inspired event at the ...

UPDATE 14/11/2025: The full list of prices and specs has been revealed for the new Toyota HiLux, and we’ve included this information at the end of this article. Embodying the phrase “If it ain’t broke ...

Toyota on Wednesday said it plans to invest up to $10 billion in its U.S. manufacturing operations over the next five years. Earlier this year, the Japanese automaker also pledged to invest $14 ...

The Japan Mobility Show had everything that made auto shows of yesteryear great. There’s been a nagging narrative around auto shows since 2020: they’re dying. Now admittedly much of this doom and ...

The world’s most popular and indestructible pickup truck just got a major overhaul. After the previous eighth-generation model’s ten-year production run, Toyota unveiled its new ninth-gen Hilux. While ...

In the United States, truck-obsessed buyers have led Toyota to develop not one but two market-specific pickups in the Tacoma and Tundra. Globally, however, Toyota's focus has stayed laser-focused on ...

Toyota revealed a fully electric version of its best-selling pickup truck for the first time. The new EV pickup will begin rolling out next month, but those in the US may miss out. We had a feeling it ...

Toyota has faked EV plans for years, and the Hilux BEV electric pickup truck is the latest proof. Launched with underwhelming specifications and capabilities, the all-electric Hilux is unlikely to ...

While the Ford F-150 dominates North America, the Toyota Hilux continues to reign just about everywhere else. Now entering its ninth generation, Toyota’s workhorse returns with sharper styling, a ...

Juliana Liu is a columnist for Bloomberg Opinion's Asia team, covering corporate strategy and management in the region. She was previously CNN's senior business editor for Asia, and a correspondent at ...