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How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics
Byron Sharp, author of “How Brands Grow,” has a cult following in much of the marketing world, even though his work flies in ...
Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.
Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.
This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...
Whereas most creator-led brands prominently feature their founders in their marketing in a bid to drive sales among their ...
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