Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger ...

The partnership between LSU and Nike will be extended through 2036, in addition to the launch of the apparel brand's new NIL ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

If your content can live only on your channel, it’s not good enough. You need your content to be able to live anywhere. It needs to be able to be shared, memed, debated, and embraced. Once you’ve done ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

There's no requirement to have a buzzy, PR-filled product launch. Sometimes, a quieter approach can ultimately have the ...

Nike (NKE) is extending its five-decade partnership with Louisiana State University (LSU) sports, outfitting the college’s ...

We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec with NIQ, Nielsen, Quotient and Ipso, ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...