That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...

THE WEEK’S MOST POPULAR SONGS RANKED BY RADIO AIRPLAY DETECTIONS ON DANCE-FORMATTED STATIONS AND MIX SHOW PLAYS ON MAINSTREAM TOP 40 AND SELECT RHYTHMIC STATIONS THAT HAVE SUBMITTED HOURS OF MIX SHOW ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

In 2011, Little Mix became the first-ever girl group to win The X Factor in the U.K. The foursome has gone on to sell more than 50 million records worldwide. In 2011, Little Mix became the first-ever ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

MarketingProfs B2B Forum 2026 will be back in Boston! Join us November 2–4 for the best B2B marketing event on the planet. B2B-focused workshops and sessions with immediate takeaways. Memorable ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The methodology of this project is based on this paper by Google, but is applied to a more complicated, real-world setting, where 1) there are 13 media channels and 46 control variables; 2) models are ...