A marketing project at Farmington High School turned into a once-in-a-lifetime opportunity for one student and a very memorable day for his classmates. As part of Marketing teacher Nina Merget’s ...

Abstract: Representation and learning of concepts are critical problems in data science and cognitive science. However, the existing research about concept learning has one prevalent disadvantage: ...

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...

Students at Stephen F. Austin State University’s College of Business put their entrepreneurial and marketing skills on full ...

Andrew Raabe has been appointed CFO of Chicago-based Lou Malnati’s Pizzeria. In this position, Raabe will oversee the company ...

Great American Cookies, Marble Slab Creamery, and Pretzelmaker are the ultimate snack brands. For decades, the concepts have ...

The Side Lot restaurant in Wauconda won't be changing its name to The Chicken Coop as suggested, but menu and programming ...

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...