A marketing project at Farmington High School turned into a once-in-a-lifetime opportunity for one student and a very memorable day for his classmates. As part of Marketing teacher Nina Merget’s ...

Abstract: Representation and learning of concepts are critical problems in data science and cognitive science. However, the existing research about concept learning has one prevalent disadvantage: ...

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...