Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case. A top-shelf ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

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Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...

On Tuesday, tequila brand Patrón announced that it would be selling to Bacardi for a massive $5.1 billion. To put that amount in perspective, it’s $300 million more than the value of the Dallas ...

Patrón Tequila is ramping up its fight for ingredient transparency in the tequila industry with the launch of its new ‘Censored Truth’ campaign, an unambiguous swipe at the regulatory pressures it ...

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.