A former car saleswoman lit a fresh online debate about vehicle pricing and negotiation tactics after detailing her recent ...

You expect the back office to be where the paperwork gets signed. For dealerships, it’s where the money is made. Many of the priciest tricks don’t happen during the test drive. They happen when you're ...

Let’s be honest, walking into a car dealership can feel like stepping into the lion’s den. You’re immediately on defense, bracing for a high-stakes game where the rules feel rigged against you. It’s ...

Car dealers have a bad reputation as shady hustlers who exist only to fast-talk suckers out of their money. The truth is, many car dealers are scrupulous business people who trade on their reputations ...

Car dealers rely on a deceptively simple worksheet, the four-square, to turn a straightforward purchase into a maze of numbers that can quietly boost their margins. I want to show how that same tool ...