Recently rechristened cabler Syfy has set its fall slate, with the two-hour series premiere of “Stargate Universe” airing Friday, Oct. 2, at 9 p.m. NBC Universal-owned net has also skedded telepics ...
Cable networks have to work extra hard to establish their brands, unlike broadcast networks whose longevity and prominence make them difficult to miss. Through creative advertising campaigns and ...
When Sci Fi Channel rebranded itself as Syfy in July, the name change drew some derision. But the effort to broaden its appeal beyond nerddom is paying dividends in the case of lighthearted summertime ...