Starburst is taking to outer space in an attempt to answer the nearly decade-old mystery behind the origins of the candy’s juicy taste. The latest creative variation in the Mars Wrigley brand’s ...

Starburst's "Ask the Universe" campaign piggybacks off renewed interest in space as a way to engage with a Gen Z audience on the cohort's preferred social platform. The Mars Wrigley brand claims its ...

Starburst, the fruit-flavored soft taffy, is taking a nod from its name and preparing to become the first brand to send TikTok videos into outer space. Beginning today (Sept. 6), fans of the chewy ...

Aliens, meet gen Z. Gen Z, meet the aliens. In Starburst’s new ‘Ask the universe’ campaign, the fruity candy brand plans on making an interstellar introduction. From September 6 to October 14, ...

A firm known as SpaceSpeak will encode a personal message from a user, before sending it out into deep space. The message will be beamed through photons, which means it will travel the cosmos for ...