Created by ad agency Doyle Dane Bernbach (DDB), VW’s series of print ads from the 1960s are the ads that helped change advertising. They were concept-driven and charged with comedic value – from ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

They sang to packed concerts and their silver voices were widely recognised in the realm of cinema, but not many may know that playback legend Mohammed Rafi and Mallika-e-Ghazal Begum Akhtar also appe ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...