“Take me out to the ball game / take me out to the crowd / buy me a… Lincoln and Mercury?” The premium end of Ford’s domestic portfolio may not have rewritten the song (yet), but it has brokered a new ...

How’s this for responsive? The very day our post questioning the point of Mercury went live, we got a call from Lincoln/Mercury’s PR department, eager to elucidate their plans to us. Rest assured that ...

Ford Motor Co. has begun selling Lincoln and Mercury in separate dealerships as Lincoln moves closer to its European brethren in the Premier Automotive Group. The separation has happened already in a ...

DETROIT -- The demise of Mercury may be good for some dealers as Ford spends more money to market and develop its Lincoln luxury brand, but it could also lead to faster dealer consolidation. That ...

Since the day he arrived at Ford Motor in 2006, Chief Executive Alan Mulally has been focused on trying to strengthen the company's namesake brand around the world. Now he wants to do the same with ...

Unable to fit into Ford Motor Co.'s new business model for its dealerships, Lancaster Lincoln-Mercury has created its own. The local dealership has sold its Lincoln-Mercury franchise back to Ford ...

Pledging support for the struggling Mercury brand, Ford Motor Co. will put a version of the Ford Escape into Mercury showrooms. The move is part of a major product overhaul Lincoln Mercury wants to ...

Earlier we took a peek at what Ford’s future lineup is expected to look like after today’s announcement about integrating European models into the U.S. sales channel. Ford also announced that it would ...