With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

In recent years the John Lewis Christmas advert has become as much a part of the festive season as tinsel, turkey and Santa. Last year, the retail giants gave us a change of pace with their festive ...

The John Lewis Christmas ad is out, and it's as divisive as ever. Though I've seen a lot of praise, I've also read complaints. These read that the John Lewis ad is "boring" and not creative enough to ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...

We can now officially say it's Christmas as John Lewis has just released their Christmas advert for 2025 and it's got us sobbing already into our Quality Street tin. The new advert 'Where Love Lives' ...

Over the past 18 years, the launch of the John Lewis Christmas advert has established itself as a key point in the UK’s festive calendar, said Ed Davies in the FT. The ads are, of course, designed to ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...