When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

"Automakers leaned into the festive season in November, with 14 of the 20 most-seen ads featuring holiday themes and/or special promotions," says iSpot.tv's Stuart Schwartzapfel.

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...