Your business’s marketing is at its best when you’re connecting with your target audience where they’re already active, and Instagram is a great place to do just that. The platform has more than 2 ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. This is a pedantic point, or maybe a petty one, ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. Social media is where the consumers are. Facebook, Instagram and ...

Editor’s Note: This is the first in a two-part series. You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand ...

Opinions expressed by Entrepreneur contributors are their own. When I started HydroJug, one core value stuck out above everything else — we wanted to add value. I wanted our products to improve the ...