AI influencers may be taking work away from human influencers, the FT reported. Virtual influencers — who look like real people — are striking six-figure deals with luxury brands. One of the companies ...

For brands looking to create authentic connections with their audiences on Instagram, influencer partnerships have become a powerful tool. Strategically leveraging these partnerships can significantly ...

Being home to high-profile events like New York Fashion Week and the US Open and to some of the world’s best hotels and trendiest restaurants — it’s no wonder NY is also the hub for some of the ...

An anonymous Australian duo grew frustrated with what they saw as a growing trend from fitness influencers, posting ...

While TikTok has grown into perhaps the largest platform for mental health discussions, Instagram remains a strong contender in its own right. Mental health influencers on Instagram range from ...

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot. By Sapna Maheshwari and Mike Isaac Being an influencer ...

Instagram influencers often lead glamorous lifestyles—in fact, that’s kind of their whole thing. But where does the money come from to live in luxury? Influencers can earn income in a number of ways, ...

It's a clever bait-and-switch tactic.