Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

Artificial Intelligence is opening up new opportunities and it's the best time make money with AI. Find the 8 best ways to earn money using AI tools.

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.