If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform ...

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns. This was ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google Ads will automatically pause inactive keywords starting in June. Google is emailing ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...