Music gear icon Gibson has teamed up with online instrument marketplace titan Reverb to sell one-of-a-kind prototypes, demo models, pre-played artist signatures and Gibson mods. The Gibson Demo Shop ...

This just in! For one week only (March 10-17), Reverb's Gibson Demo Shop has 15-20% off select Gibson guitars. These are guitars that have been used on the demo floor—so they're gonna be in fair to ...

GEAR 2021: With the announcement of signature models for the likes of Marcus King, Orianthi and the Roots' Kirk Douglas, new stunning Custom Shop 60th Anniversary SGs, a refreshed ES series and the ...

Gibson has expanded its Dave Mustaine Collection by adding a pair of Custom Shop high-end electric guitars to the Megadeth founder and frontman’s signature series. Assuming the familiar EXP silhouette ...

What started back in the early ’70s with pretty much just Mr DiMarzio and Mr Duncan is now a huge industry: the aftermarket electric guitar pickup. Earlier this year, for the first time in its history ...

Gibson is synonymous with innovation in guitar-making, as with the mold-breaking introduction of the ES-335 in 1958. It was a revolutionary electric guitar, combining the warmth and depth of a ...

Who said High Street retail was on the way out? After a challenging period for music and entertainment brands, HMV has recently returned to London’s Oxford Street with its flagship store. And this ...

For Nashville pickers, there's a new playground in town. Gibson — a guitar brand played by artists from Maybelle Carter to Elvis Presley, Chuck Berry, Jimmy Page, Slash, Sheryl Crow and Miranda ...

After setting the stage at their 2019 Namm appearance, it was clear that Gibson — the now 127 year old Guitar company — was back in business. James ‘JC’ Curleigh, the President & CEO of Gibson has ...

Alex Evans does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...