Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image This new platform will utilize a modular production process to efficiently produce various EVs that offer cutting-edge technology at accessible price points. It’s said that this platform will ...

The auto manufacturer will begin producing gas-powered Built Ford Tough truck models at its renamed Tennessee Truck Plant in 2029.

The Ford Motor Company had its much-hyped "Model T moment" on Monday at its Louisville Assembly Plant, which is being retooled for EV production. A presentation that included comments from Ford CEO Jim Farley, Kentucky Governor Andy Beshear, and a wide ...

On August 11, Ford revealed what it called a 'Model T Moment' with the announcement of a very flexible EV platform meant to support several vehicles with a relatively low base price, the first of which would be a pickup truck starting around $30,000.

Ford’s new affordable electric pickup truck made a brief appearance during a presentation video. The first of Ford’s new modular EVs doesn’t have a grille because there’s no engine to cool. The entire face of the EV appears to be flat, possibly to ...

Ford is seemingly doubling down on its pitch for an affordable electric truck…sort of. In a recent investor meeting, CEO Jim Farley presented and elaborated on the Dearborn automaker’s latest “Ford Universal EV Platform.” In the presentation ...