Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. While loading ...

Marketing hasn't always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben's, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would ...

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

The more a child is familiar with logos and other images from fast-food restaurants, sodas and not-so-healthy snack food brands, the more likely the child is to be overweight or obese. And, ...

For Anaheim resident and assistant manager Jim Ceja, all it takes is someone to see his favorite tattoo of the six he’s gotten across his body for a familiar conversation to begin. “I got the one with ...