Customer experience writer and keynote speaker Stan Phelps once said, “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” In the present-day business landscape, ...

Learn how to figure out what your customers want and how to give it to them. It's all here, in this free customer experience whitepaper. We all believe that customers want more for less in half the ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

It's no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside ...

Paul Smith is the SVP and GM EMEA at Salesforce Marketing Cloud. In his role, he is responsible for defining and implementing sales strategies, securing reference wins, and building strong, scalable ...

Over the past decade, customer experience has risen to the top of CEO and board agendas. In fact, one of the world’s most ubiquitous corporations, Amazon, counts “customer obsession” as its guiding ...

Healthcare needs change. Shifting from a system focused solely on disease treatment to one that prioritizes the whole patient is essential for better patient experience. Technology enhances care. Tech ...

Customer experience is vital for business since it affects how customers feel about your brand. Many large and small companies benefit from the strategy when it comes to print marketing. They can ...

Even though enterprises believe that consistently delivering positive customer interactions is very important to business success, nearly six in 10 industry leaders say their businesses aren’t very ...