DemandFlow’s platform supports a range of use cases, including inbound lead capture, automated follow-up, appointment ...

When we stop at leads or MQLs, we are shortchanging the impact marketing has to the company. That's what Jason Widup, Metadata.io VP, Marketing said in the opening keynote of the firm's DEMAND event ...

A study by the ANA and Stein shows most budgets still chase short-term demand. The few who unify brand and demand report outsized revenue gains. Brand-to-Demand Maturity Study / ANA/Stein Most ...

It seems every day a new marketing term is introduced. And, while new terms are continually invented, old ones never stop evolving. Exhibit A: Demand marketing. While the real definition of demand ...

Staying on top of the marketing information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make relationships easier to manage. Staying on top of the ...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one ...

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

LinkedIn has some positive news for marketers — marketing jobs are in high demand. And here are a few specific roles that are hiring. Early 2020 was rough for marketers. Remember the doom and gloom ...

Influencer marketing in Europe is maturing, focusing on measurable results (KPIs), increased investment and ...

Group of business person in the meeting room. Benjamin Franklin once said, “Out of adversity, comes opportunity,” and never has that been truer than today. With most of marketing’s plans for 2020 left ...