Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

It cost the Navy at least $10 million and 18 months to help come up with the fiery new recruiting slogan “Forged By The Sea.” But after just before revealing its new rallying cry on Dec. 5, the branch ...

The automotive library here at Autoblog is vast, spanning from the 50’s to today. Sometimes it’s hard not to sit and The automotive library here at Autoblog is vast, spanning from the 50’s to today.

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

After 20 years, Visa USA has put to bed its well-known ad slogan "It's everywhere you want to be." In its place: "Life takes Visa." The credit-card concern is kicking off an elaborate advertising ...