When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

A good slogan is brief, yet memorable. There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a quick ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

James J. Jordan, credited with coining such catchy advertising slogans as “Delta is ready when you are” and “Wisk beats ring around the collar,” has died. He was 73. Jordan, of White Plains, N.Y., ...

(JTA) — In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a catchy slogan to encourage young people to take on the rigors of Shabbat observance. Jesse Cogan, ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

Ernst & Young is introducing a new tagline, “Shape the future with confidence,” and an international advertising campaign in the wake of last year’s failed plan to split the auditing and consulting ...