Creator commerce, automation and real-time data are transforming influencer marketing into a scalable performance channel.

When The Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle. The big surprise, though, was ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Beauty disruptor brands, seemingly born overnight on social media, are turning single-hit products into booming direct-to-consumer (DTC) businesses. Sacheu Beauty and Wonderskin’s lip stains, UKLash’s ...