Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand value – ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The world’s top 100 most valuable global brands lost 20% of ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Don’t sell yourself short, and don’t over-promise and under-deliver. This is a delicate balance for most nonprofits. The majority of NPOs have unparalleled integrity and core values. While they may ...

In this article (our finale!), we complete our four-part series on brand equity, suggesting how a firm that has established equity in a brand can leverage that equity through branding strategies such ...

As companies, consumers, and investors know, brands have value, and that value is often material to investors. Along those lines, brand equity is something that Tesla has and that's a plus for its ...

Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news sites. While good PR ...

WARC from Home is a new series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here. Every week we’ll guide you around the ...

Brands are strategically leveraging premiumisation and emerging markets to foster resilience and relevance amidst evolving consumer expectations. Storytelling, cultural fluency, and data-driven ...