5-Year-Old Starts ‘Bawling’ Over Elf on the Shelf Surprise, Leaving Parents Feeling ‘Awestruck’ and a ‘Little Guilty’ (Exclusive)

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...
USA Today

What's the story behind Elf on the Shelf? Everything to know about the holiday tradition

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

elf on-the-shelf

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...
AOL

These Elf on the Shelf Names Are Just as Clever as Santa’s Little Helper

With all the cookies, caroling, and everything in between, Christmas is undoubtedly the most wholesome holiday. And thanks to clever Christmas traditions like Elf on the Shelf, it's also the most fun!
AOL

The Ultimate List of Elf on the Shelf Names to Make Christmas Extra Magical

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

Elf on the Shelf meets Snoop on the Stoop

ABC News contributor Megan Ryte discusses the popular elves bringing holiday magic, like “Elf on the Shelf” and “Snoop on the Stoop.” ...
New York Post

Even The Elf on the Shelf’s own creators know the trend stresses parents out — but they want to help

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Beloved Christmas tradition, Elf on the Shelf, turns 20

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...
Yahoo

12 last-minute Elf on the Shelf ideas that are perfect for procrastinators

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the holiday season. Perhaps your elf snuck into the toolbox overnight and ...

Try these 12 Elf on the Shelf ideas to keep the Christmas magic alive

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...
Hosted on MSN

Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Album: Listen Now & Watch ‘Santa's Sleigh Song' Video

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...
NBC New York

What's the Elf on the Shelf story? How the beloved Christmas tradition began

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...