Philadelphia 76ers center Joel Embiid dissed Adidas and Under Armour when promoting his new Skechers basketball shoe.

Halloween is a great holiday for many reasons. In addition to the candy and costumes, basketball is always on television. Brands like Adidas, Nike, and Puma use the opportunity to preview some of ...

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

Mamba Day has come and gone again, and the likelihood that you or any sneakerhead you know in real life was able to purchase the limited-release Kobe 8 “What the Kobe?” sneakers is next to zero.

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Donovan Mitchell is one of four current Adidas athletes with a signature basketball shoe. Each line has a unique combination of technologies. James Harden hoops in Boost cushioning from Adidas. You'll ...

“A combo of Air Zoom cushioning and Nike Air gives him unreal responsive cushioning.” The shoes dropped globally on April 18 at nike.com and select retail locations. The Clear Jade/Liquid Lime/Black ...

Getting active doesn’t always need to involve lengthy runs or sweat-riddled gym sessions. On the contrary, you can maintain that healthy lifestyle by simply playing games, and one of the most popular ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander ...