Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak will assume Schiller's marketing-related responsibilities as senior vice president ...

Apple's marketing chief Phil Schiller is stepping down from his role, the Silicon Valley company announced Tuesday, taking a more limited position as an "Apple Fellow." In that capacity, Schiller will ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...

Apple's marketing might not scream for attention, but behind the scenes the company has quietly engineered a tectonic shift in how modern marketing technology (martech) works. In an industry long ...

Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, ...

This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and ...

According to recent regulatory filings, Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus. Citing an ...

Apple marketing chief Phil Schiller takes to Twitter to take a not so subtle jab at the security of Google's Android platform. Josh Lowensohn Former Senior Writer Josh Lowensohn joined CNET in 2006 ...

Apple executive Nick Law, who serves as the company's vice president of marketing communications integration, is departing the tech giant a little over two years after joining it. Law's departure from ...

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how ...