Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied.

Where do you want to go today? It has been a long journey, and it has taken a fair bit of thought but I've finally narrowed it down to ten. Ten slogans that I think are unforgettable and go a long way ...

Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

James J. Jordan, credited with coining such catchy advertising slogans as “Delta is ready when you are” and “Wisk beats ring around the collar,” has died. He was 73. Jordan, of White Plains, N.Y., ...